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Printed Image and Brand Mats – How Businesses Grow Their Brand Using These Mats

14th February 2024
Printed Image and Brand Mats – How Businesses Grow Their Brand Using These Mats

One of the best things about printed image and brand mats is the versatility - whether you have your event entrance graced with a personalised red carpet runner or whether you are looking for something to use in your office space, if they’re done properly they provide a brand building tool and a great experience for your customers.

In fact, we would go as far to say that they are absolutely essential for your business to build your brand.

In this blog post we wanted to talk about some of the most common uses for brand mats and printed image mats to show the versatility and how powerful they are as a brand building tool.

Different Uses:

Some of the most common uses for these types of mats are VIP runners that will add glamour to any event, these can also be paired with indoor or outdoor image mats that can weather any storm and make sure that no matter what the weather conditions your brand stays in the forefront of people’s memory.

Ultimately, whether it is a new product launch, marketing campaign, special event or even something for a POP or POS area the ultimate goal is to create advertising space on your floor or even on your counter.
Whether you need a red carpet walkway, decorative floor for a visitor exhibition or even for your boardroom we can handle that request here at Mats Direct.

We can also cater for larger areas if you’re going for a much larger image.

All of our mats come with a rubber backing and a gel finish that will make sure that you get durability and an effective anti-slip mat.

Our Mats:

Sureprint Carpet Media:

This is a perfect product for exhibitions, VIP red carpets and locations where you are looking to enhance your corporate identity. We will be able to print any design or logo from 10sqm onwards in crisp and brilliant detail.

Sureprint VIP Runners:

These are popular mats that are made with nylon fabric and a nitrile rubber backing, these are commonly used the product announcements, redcarpet events, exhibition halls and to add a sense of luxury to any event.

Sureprint Media Advertising Mat:

This type of mat will give you a high definition printed matter which is more effective in commercial and retail outlets. This is also a popular choice for exhibition stands and POS and POP floor areas. Another popular use for these mats is on a bar area as they will not cause a slip hazard due to the minimal thickness of 1.4mm.

Sureprint Duramat Rubber Advertising Mat:

This is a great map for something that is whether resistant and it also has excellent lay flat capabilities. This means that it will make for a fantastic outdoor mat for any event.
As you can see, the real key to unlocking your brand with a printed or brand mat is making sure that you get the right type for the event.

Printed image and brand mats are a cost-effective investment with high impact. They offer durability, easy maintenance, and the ability to change your message as often as your creativity demands. So, unleash your inner artist, embrace these inspiring ideas, and watch your brand footprint come alive with every step!


Now you know some of the uses for printed and brand mats and how they can help you to enhance your brand the key thing is to make sure that you get high quality. You do not want to end up with a mat on your event day that does not work as intended.
If you want to make sure that you get the utmost quality and also an excellent service, we highly recommend giving us a call on (0)161 797 6785  or contacting us on this page for some help with your event. With over twenty-five years’ experience in the matting industry, we can provide help and advice when it is needed most.




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ISO 9001:2015 (Quality Management System) Accredited

MatsDirect UK Ltd are fully accredited for the ISO 9001:2015 (Quality Management System) standard which demonstrates our ability to consistently provide our products and services that meet our customer's applicable statutory and regulatory requirements.

ISO 9001:2015 also aims to enhance customer satisfaction through the effective application of the system including processes for improvement.

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