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7 Tips for Getting Branding Right On Logo Mats In 2024

11th February 2024
7 Tips for Getting Branding Right On Logo Mats In 2024

One of the most essential parts of most entrance matting systems for a company is the branding. Logo mats are a powerful marketing tool as it is the first point of contact that your customers see.
We thought we would drop in with seven tips that will make sure that you get the branding right on your logo mats and set the right impression.

Read the seven tips and contact us if you need any help. If you follow these tips, you will be sure to get your branding right the first time.

Choose the Right Material: The material of your logo mat matters. Consider factors like durability, indoor or outdoor use, and the type of image you want to portray. Mats Direct offers a range of materials including nitrile rubber, knitted polyester, and PVC, each suitable for different applications.

This of course can make picking the right mat for you trickier. You have to bear in mind the weather conditions, the amount of traffic that will be going in and out of the building and of course the impression that you are looking to set. We can help you directly with any questions to get the right material for your logo mat.

Focus on Quality Printing: High-quality printing is crucial to ensure your logo stands out. Our Sureprint technology guarantees crisp, vibrant images that won't fade over time. Whether it's a one-off VIP runner or a large-scale exhibition floor, we ensure your branding looks its best.

This is a common area where companies try to cut corners, it sounds like a good idea until you get a logo mat that will not be fit for corporate endeavours. We highly recommend that you focus on quality printing to set your brand apart and get something that will be fit for purpose.

Customization is Key: Tailor your logo mat to fit your brand perfectly. From size and shape to colour and design, customization options abound. Whether you need a small counter mat or a large outdoor mat, we'll work with you to create a product that aligns with your brand identity.

This is also another big part of making sure that your brand stands out, you need to make sure that where possible your logo is presented in the way that you want it to be and that will help you set the right impression.

Consider Placement: Where you place your logo mat can significantly impact its effectiveness. Whether it's at the entrance of your retail store, at a trade show booth, or in a high-traffic area, strategic placement ensures maximum visibility for your brand.
With over 25 years trading experience, Mats Direct can help to advise on this aspect of designing your logo mat.

Prioritise Brand Consistency: Your logo mat should seamlessly integrate with your overall brand identity. Consistency in colours, fonts, and messaging across all marketing materials reinforces brand recognition. Ensure your logo mat aligns with your brand guidelines for a cohesive look.

This sounds like a very obvious point, but it is surprising how many times this is missed. It is far better to have brand consistency to make sure that people recognise your brand and do not get confused.

Focus on Functionality: While aesthetics are essential, don't overlook functionality. Mats Direct offers a range of features such as anti-slip backing and weatherproof materials to ensure your logo mat not only looks great but also serves its purpose effectively.
Before anything else, functionality is paramount. There is no point in having a logo mat that will not last as this will not help enhance your brand.

Make the Most of Your Space: Your logo mat is valuable advertising real estate. Whether it's at the point of sale, in a POP/POS area, or at a special event, capitalise on this space to showcase your brand message effectively. With Mats Direct, you can transform any space into a branding opportunity.

Every business is different, and we can advise on what will work best depending on your needs.

In conclusion, getting your branding right on logo mats is essential for making a memorable impression. With Mats Direct's expertise in customization, quality printing, and strategic placement, you can ensure your brand stands out at every touchpoint. Contact us today to discuss how we can help elevate your brand with our range of logo mats.

You can call us on +44 (0)161 797 6785 or contact us here for help and advice through the entire process.



ISO 9001:2015 (Quality Management System) Accredited

MatsDirect UK Ltd is fully ISO 9001:2015 (Quality Management System) accredited, which means we have demonstrated our ability to consistently provide products to the industry’s highest quality and standards.

Now, how’s that for peace of mind?

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