MatsDirect UK Ltd

Quality corporate matting suppliers

  • Home
  • Blog
  • Logo Entrance Mats - Finding the Perfect Balance Between Branding and Functionality

Logo Entrance Mats - Finding the Perfect Balance Between Branding and Functionality

3rd February 2024
Logo Entrance Mats - Finding the Perfect Balance Between Branding and Functionality

For businesses, every detail matters. From the warm greeting at the door to the comfortable seating, each element contributes to the overall customer experience.

And what better way to make a strong first impression than with a logo entrance mat that seamlessly blends branding power and practical functionality?

The problem comes with striking the balance between functionality and building a brand. For instance, you could get a Coir mat and print the logo on top that would look fantastic. (This is not recoomended as it should be hand inlayed anyway). However,durability would be an issue in very high traffic areas. Corisyn mats are however an excellent alternative.

That said, if you went for a purely functional entrance matting system that has your logo inserted in the ribs (which creates a zebra effect) and does not show your logo in the best light it can really affect first impressions.

So, how do you achieve the sweet spot? Here are some key tips:

1. Prioritize Functionality:

Here at Mat’s Direct, we have dealt with thousands of businesses in our 25 year history and help them to create their ideal logo entrance mats. The first thing we would look at is the functionality. You definitely want to make sure that your mat does the job.

This is especially true if you are in a high traffic area, always look at functionality first and then look at the options for a logo after this.

Functionality will be down to the mat material, effective scraping and absorption properties.

Consider traffic volume and also the weather conditions to make sure that you get a mat that will do the job first and foremost.

2. Embrace Versatility:

Mats Direct offers a variety of materials, sizes, and shapes to match your specific needs.

No matter the weather conditions and the general traffic that you get we are confident of finding you the best solution for an entrance matting system that will show off your logo.

3. Think Durability:

High-quality entrance mats are an investment, but they pay off in the long run. Opt for durable materials that can withstand heavy foot traffic and regular cleaning. Mats Direct offers mats with stain-resistant and fade-resistant properties, ensuring your brand image remains pristine even after years of use. Here at Mats Direct we have a guarantee on all our mats and can advise on the life cycle of any material or mat.

4. Partner with the Experts:

Mats Direct has over 25 years of extensive experience in crafting the perfect logo entrance mats for businesses of all sizes. Their team of experts can guide you through the selection process, ensuring you choose a mat that meets your functional needs and enhances your brand identity.

By following these tips and collaborating with Mats Direct, you can create a logo entrance mat that's both visually appealing and highly functional. Remember, a well-designed entrance mat sets the tone for your entire brand experience, leaving a lasting impression on every visitor who walks through your door.

Bonus Tip: Don't forget to track the performance of your logo entrance mat! Measure its impact on brand awareness, customer engagement, and even floor cleanliness to make informed decisions for future mat purchases.

With a little planning and the right partner, your logo entrance mat can become a powerful tool for branding success while keeping your floors sparkling clean. Let Mats Direct help you find the perfect balance!
You can take a look at some of the logo entrance mats we offer here, or feel free to give us a call on +44 (0)161 797 6785 - you can also contact us on this page.




ISO 9001:2015 (Quality Management System) Accredited

MatsDirect UK Ltd is fully ISO 9001:2015 (Quality Management System) accredited, which means we have demonstrated our ability to consistently provide products to the industry’s highest quality and standards.

Now, how’s that for peace of mind?

Need expert advice on your matting projects?

Then chat to MatsDirect, the UK’s premium floor matting supplier and manufacturer.
Get a FREE Consultation
Check Out Our Mat Range
Back to top