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Customized Commercial Barrier Mats - Enhancing Brand Image & Keeping Your Premises Clean

18th December 2023
Customized Commercial Barrier Mats - Enhancing Brand Image & Keeping Your Premises Clean

If you have heavy footfall in and out of your commercial building, then you will need to consider a decent entrance mat. One of the ways that you can protect against weather conditions and having dirt and debris brought into the building is using a barrier entrance mat.
These serve the practical purpose of trapping dirt and moisture, another big reason to go for a barrier entrance mat is because you can use them as a tool to enhance your brand image.

In this blog post we will cover some of the most common ways that our customers use barrier entrance mats and how they enhance their brand while keeping their floorspace clean.

Branding Opportunities: Beyond the Logo

Of course, placing a logo on your barrier entrance mat is highly recommended. However, incorporating brand colours, taglines or even a unique design that reflects your company’s identity are all popular ways of turning a barrier mat into something that goes from functional to brand building.

Consistency Across Touchpoints

Consistency is key in branding. A customized barrier mat ensures that your brand message is reinforced right from the entrance. This visual continuity sets the stage for a seamless brand experience as customers move through your space.
This is commonly overlooked but will make a big difference in how people remember your brand and also the general experience while inside the building.

Professionalism and Attention to Detail

A well-designed, customized entrance mat communicates professionalism and attention to detail. It shows that you care about every aspect of your business, including the first point of contact that customers have with your premises. This attention to detail can leave a lasting positive impression.

We pride ourselves with quality and attention to detail at Mats Direct LTD, we highly recommend that you go with a reputable company like ourselves to make sure that you get the best quality both for the end result and also longevity with the product.

Memorability and Recognition

A unique and customized design makes your entrance memorable. Visitors are more likely to remember and recognize your business when they encounter a distinct and personalized entrance mat. This can be particularly beneficial in high-traffic areas where brand recall is crucial.

Functional Aesthetics: Balancing Style and Purpose

Customization doesn’t mean sacrificing functionality. Work with a design that not only aligns with your brand aesthetics but also serves the practical purpose of trapping dirt and moisture effectively. This dual functionality ensures your mat is not just a decorative element but a functional one as well.

This is one of the best things about the good barrier entrance matting system, you will have something that is built for purpose and does a very good job at keeping dirt and debris contained. On the other hand, you also have a mat that will help you to add style to your building and build your brand.

Promotional Messages and Offers

Use your customized barrier mat as a platform to communicate promotions, discounts, or other special offers. This dynamic approach transforms your entrance into an interactive space, providing valuable information to customers right from the moment they step inside.


In conclusion, a customized commercial barrier mat is more than just a practical necessity; it is an extension of your brand identity. By investing in personalized entrance mats, businesses can create a welcoming and branded experience that resonates with visitors long after they've left the entrance. Elevate your brand image from the moment someone walks through the door with a barrier mat that reflects the uniqueness and professionalism of your business.

We highly recommend that you go with a company that has experience in all types of mats such as Mats Direct. While all of the points above are true, it will pay to make sure that you get high quality product that will give you longevity.
You can check out our barrier entrance mats, feel free to contact us here or give us a call on +44 (0)161 797 6785 , so we can help you pick out the perfect barrier entrance mat.



ISO 9001:2015 (Quality Management System) Accredited

MatsDirect UK Ltd is fully ISO 9001:2015 (Quality Management System) accredited, which means we have demonstrated our ability to consistently provide products to the industry’s highest quality and standards.

Now, how’s that for peace of mind?

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